Wilton takes the guesswork out of coloring. Mix the color you want every time with Color Right ultra-concentrated base colors and precise QuickCount color formulas. Unlike traditional food coloring, the Wilton Color Right performance color system allows you to easily coordinate the color of your sweet treats to match your unique party decor, theme or special occasion. Color Mix | Color Right Base Colors: The performance color system's unique base colors are ultra-concentrated to deliver high- performance color with the convenience of easy-to-control squeeze bottles and QuickCount color formulas. Traditional food coloring can call for hundreds of drops to achieve certain colors, making it difficult to keep count and easy to ruin the consistency of your icing. Color Right performance color system uses fewer drops to color more, never compromising consistency. Color Match | QuickCount Color Formulas: Match any color with easy-to-repeat QuickCount color formulas. These color formulas make it easy for you to create and re-create vibrant colors, soft pastels and trendy colors that go far beyond the basics. Plus, new color formulas are being developed and added to every day, so you can be the first to decorate with the latest color trends.